How to make good leaflet

Tips for maximum effect as a means of promotion flyers

Note: These tips you can use for your leaflets, brochures, advertisements in newspapers and other promotional marketing methods.

  • Always make sure you have a leaflet grammar and spelling repeatedly reviewed. At rely only on his literary skills, but professional or at least ask your friends to check the grammatical accuracy is the text to be published in their leaflets. Finally, spend money on marketing and the text should be clear, legible, distinct grammar and spelling is correct.
  • Note that you do not use someone else's trademark without permission. If you are already a representative of the company or if you are the sole distributor of a product or provide a service as an agent, then watch to get such approval for the use of the trademark. And when you receive it, write to use the trademark approval, because it will affect your new and improved image.
  • You will usually prepare a flyer using computer programs for processing text and graphics and you'll probably turn it over printing as PDF, EPS, PSD or JPG file. Make sure the image file of sufficient quality for printing. If for example the printing machine 600 dpi (in English: dots per inch), and the image it must be appropriate for such printing. This would mean that the image width of 600 dots fit on the width of one inch of paper. Otherwise, the picture quality when it is finally printed to be bad. If the leaflet is printed digital printing of 300 dpi, then the image of 600 dots occupies a width of about 5 cm.
  • Computer graphics can be created to be a very interesting and impressive. You can also ask the artist-designer to prepare graphics for a flyer, but you can also use images from the real world. Close-up images of a detail from nature (such as bees or flowers, or splash out on the list can leave a good impression on potential buyers).
  • Try to create understanding with a potential buyer, because that's the basics you need to achieve a flyer.
  • Be sure to use imperative and calls to action: Use exclamation marks. BUY the word that you absolutely must use multiple times in his pamphlet. Other good are imperatives: Treat your family (eg to sell televisions and many other commodities), embark on an adventure (for travel arrangements), WIN A CAR (for marketing that collects addresses of contacts and potential customers). A large number of people doing exactly what they say.
  • Try to send a message that satisfies the need your product or service, because what ultimately motivates the customer is to meet some of his needs (whether he is aware of the need, whether you create it you need this).
  • List the possible benefits of a potential customer will have with your goods or services. If you have not listed the advantages, you did not achieve the effect.
    Also, list its advantages over the competition. Design your USP (unique selling proposal), what is unique, only your own, carries a competitive edge, differentiates you from others and makes your customers choose the right products or services.
  • Do not leave an empty space on the flyer if you can fill out the advantages, imperatives, incentives for purchasing, information on how you can contact or other text.
  • Communicate clearly what you offer to a potential buyer. When available, HOW CAN BUY, WHERE ARE YOU, THE ADVANTAGES OF GOODS OR SERVICES. Describe the characteristics GOODS OR SERVICES. What the customer needs to buy should be clearly described.
  • Motivate and encourage customers to buy them: A 10% DISCOUNT UNTIL THE END OF JANUARY, bring FLYER FOR GIFT and similar motivations to encourage clients to purchase goods or services as soon as possible and to give the customer the knowledge that to have the additional benefits.
  • If you promise something in your flyer or other advertisement to make sure that you are required.
  • The leaflet does not need to include acronyms, specifications and do not understand any signs of weight or quality. If the product is a standard for the preservation of the environment, it is better instead of abbreviations and number of this standard to specify that "the product does not pollute the environment." If the same leaflet designed for professionals in the industry just that you do, then the abbreviations and symbols, and features just fine.
  • Specify the your web site, your contact e-mail, fax number and address.
  • PUT PRICES on the leaflet - do not let that call for price, it is even considered uncultured in marketing. If you want to sell something, then make a complete offer, place and say that prices may be paid and order. Prices mark very clearly.
  • If you already advertise, advertise it fully and clearly, write that they can buy these machines, do not forget to write several times on the leaflet the word "BUY" then "Choose for yourselves", "Choose for yourself" or "TAKE YOU" or "Cheer SE "and similar verbs in the imperative of the above, synonyms for purchase. Remember, people do what they say, especially if you tell them repeatedly. The masses often respond to commands (history offers a number of examples) and so use the commands in your marketing.
  • Pay attention primarily on quantity, and then on quality. If you are not able to make great flyers, full color on both sides and on good quality paper, then maybe you can make flyers and 5-6 on a single A4 paper and so a 500-sheet flyers to get 2.500 at low cost. The quantity is always first decide on the relationship between the number of divided leaflets and purchase that comes in this way.

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